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TV channels know every game isn't going to have monster ratings, but what they want are those games with roughly 4 million viewers. When you add in USC and UCLA in a conference where they have 6 of the top 12 teams already for viewers per game -- it only adds even more games a year for the B1G where they will hit the 4 million bench mark for viewers.picking random bottom feeders?
1. you said every game.
2. do you expect the schedule every year for USC to be Michigan, Ohio State, Michigan State, Penn State, Wisconsin, Nebraska, UCLA and Notre Dame(ooc still) an no one else. hell throw in Iowa who is pretty consistently good. but no way will they ever play those other schools. but if they do it wont matter because EVERY game will draw MONSTER ratings.
Will USC and UCLA play a schedule with those teams you mentioned? Obviously not. But they will have 2 or 3 games a year against those teams, so will UCLA -- that gives the B1G an extra 4-6 games a year where they can reach the magical 4 million mark. Now USC against OSU, UM or PSU will draw much higher than the 4 million mark. As will games when UCLA faces those 3 teams.
Here is the PAC's issue. Outside of Oregon -- the two biggest draws for viewers in the PAC were..............USC and UCLA. Now the team with the 2nd most viewers is Utah at under a million views per game. Roughly the same amount of viewers as the team ranked 14th in the B1G, Maryland.
Adding P5 schools isn't going to help at all for the PAC. They simply don't have any interest to demand any type of TV deal remotely in the same ballpark as the other conferences. If Oregon gets picked up from the PAC by the B1G (I don't see the SEC wanting them), they may as well move to G5, as they wouldn't have a single team averaging more than a million viewers per game.