This shit hasn't been about "pride" for like 50 years. It's money. It's been about money for a long ass time. From the time the game popped up on the pictured tube box, its been about money. Some of y'all need to wake up. The only difference now, because of NIL and the fact they'll eventually have to pay the players, the conferences no longer have to pretend it was about amateurism, pride, school spirit, or whatever fairy tale front they came up with. They can't hide behind the mask anymore. So they're just going ahead and making the necessary moves (basically setting themselves up to tell the NCAA to fuck off) so they can position themselves for more money. They gotta split the pie now so to keep their appetites satisfied, they have to make a bigger pie.