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Texas nor Dallas is a network provider. So it isn’t.
Yes, by definition every expansion brings in more revenue for the conference. But adding “Dallas” won’t budge DirectTv on the not including the Pac12 networks which means no new market the conference adds would add the entire market let alone a market where the 5th or 6th most popular team is on…otherwise SMU would have a lot more value to add than TCU because SMU is a better overall athletics program. The revenue bump the conference would receive wouldn’t be worth it because it has to get divided 12 times and TCU won’t bring that much to the table. Contracts are build around television negotiation rights but you have to have to negotiate with network providers and the Pac12 does not have a deal with one of the countries largest and outside of Notre Dame there isn’t a school that the Pac12 could come to the bargaining table with to get them on board.
Thank you for explaining it to Simple Jack.