I am not saying it's not worth it. Just pointing out that when you look at total value of the deal, you also have to look at costs. The west coast aspect of this has a lot of friction costs - direct and indirect. Just pointing that out. 4% ain't a rounding error.
I love that the SEC is staying relatively regional. I can still drive to most of any games I want to go to and I live outside our footprint, far to the east. Personally, I'd be pissed if the SEC went any further to the west. If they expand in the future, I wouldn't mind UNC (son goes there and I live 20 minutes away), Clemson, FSU and Miami (a trip to South Beach every other year works and I grew up in south Florida). But, if they had gone west coast, that would have sucked.