Up until 5 minutes ago, I would have agreed 100% with you, bet the house. Then I read this:
Television numbers indicate the Pac-12 isn't necessarily in a weaker position than the Big 12.
theathletic.com
It's a paywall, but it basically says the PAC, without UCLA and USC are better off. There are a number of reasons, but 2 stand out to me:
- The simple fact is that OUT and TX are much better revenue draws than USC and UCLA, at least in the past 6 years when they sucked. This means the B12 is losing more from their two departing teams. It's kind of a back-handed insult to USC and UCLA.
- PAC after Dark - evidently it really draws the eyeballs.
Taking the games against the teams that are leaving out of the counts, here are the average viewers:
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