B1G Media Deal

WhosYourDawggy said:
I think the main thing we see here is that with CBS and NBC you have networks, not "cable" sports channels carrying the B1G. I suppose there are people who don't have ESPN or Fox Sports, but I can't imagine people who consume a lot of CFB don't have those two channels.

The big thing to me is the amount ... about 1.3 billion. That's a lot of money.
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But you get Illinois vs Indiana for that price. What a bargain.
 
Sounds like the B1G wants these rumors to slow down ... they ain't done yet.

 
duckboy33 said:
Here's my take:

Winners:

Big Ten - Obvious reasons
NBC - With ND flirting with ending their independence status, NBC locked up some good primetime content. Worst case scenario, they have primetime Big Ten games instead. Best case scenario, they can pair this with the ND game at 3:30. On top of that, they'll get some content for Peacock.

Losers:

ESPN - It's not the end of ESPN but getting shut out of one of the premier conferences in America isn't great.
CBS - Lost the SEC game of the week and replaced it with the Big Ten's #2 or #3 game. On top of that, they're paying A LOT more for it.

Next Steps:

- ESPN has to pivot to the PAC 12 and Big 12 over the next two years. I expect they will make a push to control most of the tier 1 content here.
- After seeing the Big Ten's media deal, ND has the information it needs to negotiate with NBC and make a decision. Depending on the Irish decision, things could change a lot or not at all.
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Good an interesting post, IMO.

B1G slayed it, no doubt. 1.3 million plus CFP money puts them at the $100 million+ per team.

If NBC did get ND at 3:30, then top 1 or 2 game for B1G to follow, that is a coup. But, at what cost? Seems like a win, but we need details to know that.

Totally agree on CBS ... man, paying $350 million for the B1Gs 2 or 3 game? ESPN paid $50 million less for the CBS game, although it's not in any way tied to being the no. X game of the week. Because ESPN and ABC are all Disney, they will decide where to slot games without anyone else being able to tell them what to do. BTW, CBS was a loser on this a decade ago when they failed to renegotiate with the SEC.

ESPN - not sure they are a loser. What the B1G was willing to offer was way too expensive for half of what they have now. They only have so much bandwidth, and with the B12 and PAC coming up, they could get the late night slots there, as you point out.

ND seems to be a winner. This should give NBC the lead-in scenario they need, even though it's ND that is the lead-in. They might still go after a B12 package that would enable them to go noon in the B12, ND at 3:30, B1G prime time. That's a great line-up for a non-sports network. With ND squeezed in between, they could be seen as the anchor of NBC's line-up and that would be worth a lot.

TBD - SEC. They (1) tied themselves to Disney (ESPN and ABC), and (2) went with a 10-year deal. The B1G went with multiple carriers and a shorter deal. Time will tell who made the better deal and a lot of that will be determined by whether ESPN will or has to renegotiate when OU and TX enter the SEC. I presumed they did, but evidently it's not that clear.
 
WhosYourDawggy said:
Good an interesting post, IMO.

B1G slayed it, no doubt. 1.3 million plus CFP money puts them at the $100 million+ per team.

If NBC did get ND at 3:30, then top 1 or 2 game for B1G to follow, that is a coup. But, at what cost? Seems like a win, but we need details to know that.

Totally agree on CBS ... man, paying $350 million for the B1Gs 2 or 3 game? ESPN paid $50 million less for the CBS game, although it's not in any way tied to being the no. X game of the week. Because ESPN and ABC are all Disney, they will decide where to slot games without anyone else being able to tell them what to do. BTW, CBS was a loser on this a decade ago when they failed to renegotiate with the SEC.

ESPN - not sure they are a loser. What the B1G was willing to offer was way too expensive for half of what they have now. They only have so much bandwidth, and with the B12 and PAC coming up, they could get the late night slots there, as you point out.

ND seems to be a winner. This should give NBC the lead-in scenario they need, even though it's ND that is the lead-in. They might still go after a B12 package that would enable them to go noon in the B12, ND at 3:30, B1G prime time. That's a great line-up for a non-sports network. With ND squeezed in between, they could be seen as the anchor of NBC's line-up and that would be worth a lot.

TBD - SEC. They (1) tied themselves to Disney (ESPN and ABC), and (2) went with a 10-year deal. The B1G went with multiple carriers and a shorter deal. Time will tell who made the better deal and a lot of that will be determined by whether ESPN will or has to renegotiate when OU and TX enter the SEC. I presumed they did, but evidently it's not that clear.
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IMO ESPN will be aggressive to make sure they control most, if not all, of the Big 12 and PAC 12's tier 1 content. If they can control the SEC and all the 2nd tier P5 conferences, they'll still have a huge market share and make the Big Ten the outlier. If they allow NBC or CBS to get involved, they'll start to lose their control over the sport.
 
WhosYourDawggy said:
Good an interesting post, IMO.

B1G slayed it, no doubt. 1.3 million plus CFP money puts them at the $100 million+ per team.

If NBC did get ND at 3:30, then top 1 or 2 game for B1G to follow, that is a coup. But, at what cost? Seems like a win, but we need details to know that.

Totally agree on CBS ... man, paying $350 million for the B1Gs 2 or 3 game? ESPN paid $50 million less for the CBS game, although it's not in any way tied to being the no. X game of the week. Because ESPN and ABC are all Disney, they will decide where to slot games without anyone else being able to tell them what to do. BTW, CBS was a loser on this a decade ago when they failed to renegotiate with the SEC.

ESPN - not sure they are a loser. What the B1G was willing to offer was way too expensive for half of what they have now. They only have so much bandwidth, and with the B12 and PAC coming up, they could get the late night slots there, as you point out.

ND seems to be a winner. This should give NBC the lead-in scenario they need, even though it's ND that is the lead-in. They might still go after a B12 package that would enable them to go noon in the B12, ND at 3:30, B1G prime time. That's a great line-up for a non-sports network. With ND squeezed in between, they could be seen as the anchor of NBC's line-up and that would be worth a lot.

TBD - SEC. They (1) tied themselves to Disney (ESPN and ABC), and (2) went with a 10-year deal. The B1G went with multiple carriers and a shorter deal. Time will tell who made the better deal and a lot of that will be determined by whether ESPN will or has to renegotiate when OU and TX enter the SEC. I presumed they did, but evidently it's not that clear.
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I was thinking the same thing about Notre Dame. They may keep Independent Status and make even more money (plus get matchups they want).
 
duckboy33 said:
IMO ESPN will be aggressive to make sure they control most, if not all, of the Big 12 and PAC 12's tier 1 content. If they can control the SEC and all the 2nd tier P5 conferences, they'll still have a huge market share and make the Big Ten the outlier. If they allow NBC or CBS to get involved, they'll start to lose their control over the sport.
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I would think FoxSports would be more of a concern. Aren't NBC and CBS somewhat constrained as to how many games they can televise at the same time? I suppose NBC has Peacock, but people are going to get pissed if they have to sign up for Peacock to see their games.
 
WhosYourDawggy said:
I would think FoxSports would be more of a concern. Aren't NBC and CBS somewhat constrained as to how many games they can televise at the same time? I suppose NBC has Peacock, but people are going to get pissed if they have to sign up for Peacock to see their games.
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NBC has a potential noon time slot to fill and CBS could be looking for a primetime slot. Maybe Thursday/Friday games. CBS could also move games to TNT/TBS

If ND joins the Big Ten, NBC will be more aggressive to replace that spot.
 
PAC doing cartwheels, evidently ...

 
This is interesting:

 
Big what if, however it would be totally funny if SEC broke with ESPN in 10 years when their contract is up and ESPN losses both conferences. What would ESPN do?
 
Volbound1700 said:
Big what if, however it would be totally funny if SEC broke with ESPN in 10 years when their contract is up and ESPN losses both conferences. What would ESPN do?
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No one has the bandwidth or money to do that.
 
fordman84 said:
Bally Sports will no doubt claim they do, and then prevent all the games from being on anything but a single provider charging $200 a month for the plan.
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Ain't it the truth. I have to use Streameast to watch my hockey team. It's nuts.
 
ESPN will now put SEC games directly up against the B1G and we will watch CBS ratings tank.

Have fun with Gary and Brad.
 
duckboy33 said:
Losers:

ESPN - It's not the end of ESPN but getting shut out of one of the premier conferences in America isn't great.
CBS - Lost the SEC game of the week and replaced it with the Big Ten's #2 or #3 game. On top of that, they're paying A LOT more for it.

Next Steps:

- ESPN has to pivot to the PAC 12 and Big 12 over the next two years. I expect they will make a push to control most of the tier 1 content here.
- After seeing the Big Ten's media deal, ND has the information it needs to negotiate with NBC and make a decision. Depending on the Irish decision, things could change a lot or not at all.
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lol wait.. couldn't you say that ESPN won by controlling THE premier conference in America??


Honestly, had no idea there were fans of media networks til today...
 
Wild Turkey said:
ESPN will now put SEC games directly up against the B1G and we will watch CBS ratings tank.

Have fun with Gary and Brad.
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I'm just happy that I won't have to listen to Brando and Tilman anymore
 
Thiefery said:
lol wait.. couldn't you say that ESPN won by controlling THE premier conference in America??


Honestly, had no idea there were fans of media networks til today...
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Sure but this thread it’s about the Big Tens media deal. On that, ESPN clearly lost having missed out on all Big Ten content
 
duckboy33 said:
Sure but this thread it’s about the Big Tens media deal. On that, ESPN clearly lost having missed out on all Big Ten content
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Money didn't make sense when you have 16 teams of inventory which they can supplement with Big 12 games for a song. The price tag was just too big as CBS just went from 55 million a year (which was a monster deal when it was signed but small potatoes now) to 350 million a year. There is only so much advertising you can sell and CBS and NBC were desperate for the content so they weren't going to get outbid.

I actually think this will help the Big 12 in that FOX especially needs more games to fill its spots and ESPN can easily drive the price up with nothing to lose.
 
Volbound1700 said:
I am kind of frustrated the SEC is all-in on ESPN. I really think SEC should have kept the relationship with CBS going longer. That was a good contract for SEC. I know it is all about $$$$.

In the end, streaming is about to take over anyways.
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The biggest lost is losing the CBS theme song :pout:



:rip:
 
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