BTW some highlights from Nielsen Data:
How many Nielsen households are there currently?
About 42,000, and within those homes are 120,000 televisions. Nielsen estimates there are 122.4 million total U.S. television homes in 2022.
Are Nielsen families paid?
Yes, but the company doesn’t disclose how much. It’s not a significant sum.
Why are the Nielsen numbers for live sports so often in the news?
Because Americans watch live sports in gargantuan numbers. The year’s most-watched program for decades has been the Super Bowl, and not much else comes close. In 2021, 47 of the top 50 most-watched telecasts were sports, either the game itself or the shoulder programming (which typically are pre- and post-game shows). Live sports remain the biggest content source that hasn’t seen the viewership declines experienced by most of the rest of TV.
How does Nielsen calculate viewership from just 40,000 households?
Like polling you see around elections, it’s based on statistical sampling and extrapolation. Based on the known demographics, Nielsen crunches the numbers to provide an estimate of how many people watched a particular program. The bigger the audience, such as the Super Bowl, the easier it is to get more accurate data on viewership.
What about away from home?
That’s known as out of home (OOH) viewing, which accounts for a huge number of people watching TV but until recently has only been measurable via a guesstimate. The advent of the PPMs meant OOH could be better measured. While it’s not perfect, the devices will register the strongest audio signal from TVs at a bar or restaurant. “That’s the challenge the engineers have,” Fuhrer said about perfecting OOH measurement. OOH formally became part of Nielsen data in September 2020.