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Potential $4.2 Billion Lawsuit For NIL Back Pay Could End The NCAA ... But Then What?
Imagine the NCAA headquarters in Indianapolis with a For Lease sign. Name, Image & Likeness, in the end, could be the death knell of the NCAA

Those student-athletes who missed some or all of the NIL money want their money, too, in back pay. In an antitrust lawsuit, three of them sued the NCAA in 2020 for their NIL back pay along with a piece of the lucrative television pie to the tune of $1.4 billion. The back pay is limited to 2016 going forward because of antitrust statute of limitations laws.
The three suing the NCAA are Arizona State swimmer Grant House, former Illinois football player Tymir Oliver, and current TCU women’s basketball player Sedona Prince. She played at Texas in 2021 and Oregon in 2022. The trio also requested class certification in the lawsuit for the coveted class action lawsuit status, which gives the plaintiffs a better chance at winning and a larger overall prize.
Well, as many as 15,000 student-athletes across the land could now join the above three. This is because federal judge Claudia Wilken of the Northern District of California on Friday granted class action status in the damages portion of the antitrust lawsuit.
The NCAA had been trying to settle with Wilken, but didn’t like the asking price. So, now, if the NCAA loses the case, an estimated 15,000 mostly former student-athletes could be eligible to receive damages from the NCAA. The trial date is set for January of 2025, if not sooner.
If the NCAA loses then they will have no choice but to declare bankruptcy and it's doubtful they would be able to survive it. There is little doubt in my mind the lawyers know exactly where to file this case to get the most progressive judges they can find. It just doesn't look good for them.