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Tell them you can't eliminate it but you can reduce it by 10% and give you the assurance that the product is now 100% recyclable and will reach their sustainable goal. Then if possible just add a green tint to the product and rebrand it with the customer but don't really take anything out.Customer: we have to eliminate a material. Make us something without it.
Us: we can do that, but it's going to require capital investment, more expensive materials, and it's not as good.
Customer: well, I'm sure we can just take out material somewhere to save costs
Us: to make a product that isn't as good, worse?
Customer: well... We want to have more sustainable products
Us: our products are 100% recyclable as is
Customer: well, we can't have that material in it.