That's 2018 data. Nebraska didn't start getting full revenue share from the Big 10 until 2017.
Here is up-to-date (June 2021) Top 10 data for "football' revenue.
#10 Nebraska $95.8 million (=)
The slog of Scott Frost’s non-revival continued, but the faithful fans just kept showing up through a 5-7 (3-6 B1G) traipse. Nebraska football’s $64.2M profit on $31.6M expense ranked behind only Michigan. Fred Hoiberg’s first UNL basketball operation generated a $2.6M profit above hefty expenses of $10.9M.
#9 Auburn $97.7 million (-2)
Gus Malzahn seemed to walk a career tightrope here for 9 years, this being his next-to-last with a 9-4 (5-3 SEC) team that beat Alabama but lost to Minnesota. AU football cleared $51.7M while Charles Barkley’s old hoop program managed to profit $500K.
#8 Notre Dame $97.9 million (-4)
An ugly and inexplicable 31-point loss in the rain at Michigan pocked an otherwise very good 11-2 season. Other than USC, the home schedule wasn’t up to par and Irish football revenue dipped $17.6M from 2018-19. But when you’re hovering in 9-figure-gross territory, it’s not exactly a cataclysm. Men’s basketball, now part of the far-flung ACC, listed a deficit of $4.7M (travel?) and women’s basketball was worse ($5.0M).
#7 Penn State $101.7 million (-1)
James Franklin’s football program made a $51.1M profit on $50.6M expense during the 11-2 (7-2 B1G) Cotton Bowl season. Gross hoops take was a modest $3M profit on $10.5M gross over $7.5M expense. Notably, the women’s basketball program significantly lowered overhead, paring its expense ledger to $4.6M in the first year under Carolyn Kieger after a whopping $6.2M in the final year under Coquese Washington. That left a shortfall of just $3.5M rather than the $5.1M in 2018-19 which was largest that year in the Big Ten.
#6 Oklahoma $101.9 million (+2)
Lincoln Riley’s Sooners had a big year until they ran into the LSU massacre (63-28) in the CFP semis at the Peach Bowl. Still the 12-2 (9-1 B12) season reaped a whopping $60.4M profit, among the very top in the nation. Lon Kruger’s hoop program ran a $1.2M deficit.
#5 Alabama $110.1 million (+4)
Nick Saban has earned the right to expense the occasional miscellaneous payment, right? Six national titles will grease that wheel. Bama football listed $58.5M in expenses after its 11-2 (6-2 SEC) season that ended in the Citrus Bowl. That still left $51.6M in clearance, which will do. Nate Oats’ first Alabama basketball program did well on the court and off, clearing $5.3M.
#4 Ohio State $115.5 million (+1)
Ryan Day’s first full season was a hit as he took the Buckeyes to the CFP and a narrow semifinal loss to Clemson in the Fiesta Bowl. OSU football’s $62.9M profit had to clear $52.6M in outlay, tops in the league. Chris Holtmann’s basketball program pulled $22.0M in gross with an $11.5M profit.
#3 Michigan $125.8 million (=)
Nothing new in Ann Arbor. Jim Harbaugh’s team kept underachieving (9-4, 6-3 B1G) and U-of-M’s formidable alumni network and massive stadium kept feeding the coffers. The $81.1M profit dwarfs everyone else in the Big Ten, just barely missing the $81.4M school record of 2017. Men’s basketball cleared a healthy $10.3M on $17.8M gross.
#2 Georgia $134.5 million (=)
Only four of the 14 programs in the nation’s most important college football conference totally own their states (Georgia, LSU, Arkansas and Missouri). But UGA and LSU are the only two that matter, and Georgia has the urban epicenter of the league (Atlanta) in its backyard. That’s one big reason Bulldog football is such a cash cow. Kirby Smart’s team went 12-2 (7-2 SEC) and was probably the best left out of the CFP, courtesy of a blowout loss to LSU in the SEC championship. It set program records for gross and profit (a monumental $86M), easily blowing past the 2018-19 totals. UGA hoops cleared $1.3M.
#1 Texas $144.4 million (=)
But even Georgia has a ways to go before it can challenge the 10-gallon hats in Austin. What makes Longhorn football’s continued dominance atop the financial list so remarkable is how mediocre its on-field product has been for years – really all the way back to the mid-’00s Mack Brown years of a decade and a half ago. The 2019 season was no different as Tom Herman’s penultimate team went 8-5 (5-4 B12) and lost to every formidable opponent. But UT has its own network for a reason – lots of fervid and loyal alumni with lots of expendable income. The Longhorn football profit total of $104.9M didn’t quite measure up to 2018-19′s record ($112.9M). But nobody else is in the neighborhood.
It took a little longer this year for the U.S. Department of Education's Equity in Athletics Data dump. But the latest numbers are out now. See where your favorite program ranks in the numbers that actually matter most -- on the business end of college football.
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