True, but that standard is pretty damn low. Both have thrown a lot of money at it.
Here is what is weird. If you look at it from a financial ROI perspective, it has been money well spent. Both are at the top of annual revenue generation almost every year. If you look at it from a winning football championships perspective, they may as well have thrown the money in the Austin and Bryan-College Station city sewer systems.
For all they've spent, the last conference championships for each were in 2009 and 1998 respectively. That's a combined total of 2 in the last quarter century. In fact, if you look at the list of championships since the Big 8/SWC merger, there are only 4 championships combined. Texas has 3 and A&M has 1. Hell, Baylor has 3 in that same time frame. Oklahoma has 14.
But, you gotta give the rust colored cow and agnut faithful a lot of credit, they keep ponying up the cash for those kind of results.