In America, the entire month of June is dedicated to recruitment. Recruitment goes as high as the front porch of the White House and there's a constant barrage of it year round in the news, social media, advertisements, corporate directions (like Disney, Bud and pro sports leagues) - everywhere you look.
Personally, I'm a strong-willed and stable Christian - not within the demographic for recruitment; but the hefty majority of Americans are susceptible to recruitment - most notably our youth who can be (and often are) influenced by social media, advertisements, etc. as they attempt to define who they are.