So don't play. Don't coach. Don't go to a game. These are simply just options, that is the bare minimum request in this entire thing. Just give an option to play or not. Give a choice. You'll be amazed at how many people aren't hiding under their beds because of this virus.
And if these higher ups want to preach player safety as a concern to stopping the season, then if they are really serious they'd just end football.
Because now, like in the B1G instance, they were so concerned about player safety, but now that they restarted, they've given their teams 8 straight weeks, with no BYE weeks, and last I knew CTE and other injuries were still a very real possibility while playing football. But sure, player safety.