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But the change didn't feel sudden to the coalition of Native American groups that started working long ago to force Snyder's hand by investing in the corporations that pay hundreds of millions of dollars for sponsorship deals.
Ultimately, their effort included more than 85 groups, including racial justice, environmental protection and religious organizations with $620 billion in assets that activists said helped tip the scales.
"Although we see the players on the field every Sunday, what really is behind the scenes of the game is the corporate sponsorships of the team and the merchandising," said Carla Fredericks, director of First Peoples Worldwide, an indigenous advocacy group.
Behind the scenes of the investor push to change Washington's football team name
The Washington Football Team's abrupt decision in July to change its name caught many by surprise. But for a small group of socially responsible investors, the move capped a decade of campaigning behind the scenes.
But the change didn't feel sudden to the coalition of Native American groups that started working long ago to force Snyder's hand by investing in the corporations that pay hundreds of millions of dollars for sponsorship deals.
Ultimately, their effort included more than 85 groups, including racial justice, environmental protection and religious organizations with $620 billion in assets that activists said helped tip the scales.
"Although we see the players on the field every Sunday, what really is behind the scenes of the game is the corporate sponsorships of the team and the merchandising," said Carla Fredericks, director of First Peoples Worldwide, an indigenous advocacy group.
