I think they are going to put up rules and regulations for NIL soon. Also -- the buying recruiting classes is not a sustainable model to use.
Nothing has changed with recruiting now, other than Texas and Texas A&M using that oil money to buy some kids. Not sure if Texas even has to, but I know they are offering great NIL packages. It is still the same teams at the top of recruiting and those teams at the top are not the richest schools.
Way I see it -- SEC teams are die hard about football, are willing to put up money for NIL and kids who grow up dreaming of playing for those schools are going to pick them 9 times out of 10 over a school located in the Midwest. And 9 out of 10, may be low balling it. My brother, who is a season ticket holder for ND and has been with me to the Big House a dozen times, took his daughter to look at Auburn, Georgia, Alabama on a college tour. He went to a game at Georgia with her and he said it is a WAY different atmosphere than in the Midwest. They also took in a HS game in Georgia and said you would have thought you were watching a college game.
Don't get me wrong -- you can still sway a kid or two, or you can a 3 or low 4 star kid who isn't recruited a ton by SEC schools. Beating an SEC for a kid in the south is not how schools will make a living. The one state in the south it doesn't apply to is Florida. As so many kids in Florida came from other states and programs in Florida have been all over the place, so you can grab players out of that state.