We don't see a ton of movies in the theater, but we didn't stop during COVID. Local Cinemark theater offered Private Watch Parties, where you rented out an entire theater for either $150 or $250, depending on if the movie was a classic or a new release. We did that a few times and I really liked that. Wish we could still do it.
We joined the Cinemark movie club. It's $9 or so a month, you get one free ticket a month and they carry over if you don't use them, plus you get 20% off all concessions. With a family of 5, it doesn't take too many visits for it to pay for itself.