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I wonder if the move will actually ripple out of area to the benefit of Big ten and Pac 12.
like the handful of 5* and the 4* players that would normally go to the other 8 schools would now consider outside the area.
Nope. I see it this way.
1. SEC #1 team will have first dibs (in this case Alabama). However this team (unless it is OU and Texas) probably has other regions to pull from as well so really only gets 3-4 players from Texas.
2. Oklahoma unless surpassed by Texas or Texas A&M in product on the field
3. The top Texas team in the SEC
4. The second Texas team in the SEC
5. Arkansas
6. LSU unless they are the #1 SEC team
Texas players would probably rather go to Alabama, LSU, Georgia, etc. over anyone in the Pac12. Nike might help Oregon grab a few though. Oregon will (or should) benefit from NIL due to its relationship with Nike.
EDIT: Also I think Missouri if put in the same division as Oklahoma, Texas, and Texas A&M could also pull from Texas as well.
Texas is pretty much more of an SEC state now than Florida with the additions of OU and Texas. TCU, Baylor, SMU, Houston, etc. don't stand a chance now. Arkansas and Missouri can come in and still their players. Texas Tech might be an interesting scenario if it can stay Power 5 since it is in a different region of Texas.