The Athletic reporting on NIL craziness ...

[WhosYourDawggy]

What you fail to realize is -- those people filling the stadium are already buying Tennessee football gear. The same way I've bought Detroit Tiger gear, Detroit Lions gear, etc even though they were/are not good.
You are banking on the bandwagon fans to spend all this extra money. To do that -- you are going to need to beat the Bama's and the Georgia's on the field, which is highly unlikely, as the talent disparity is quite large.

I wish Tennessee the best of luck. I'd love to see the contract breakdown because the only way I could see them recouping part of the money is if he signed away any and all NIL rights and Spyre negotiates deals for him and instead of the money going to the kid, it all goes to Spyre.

It isn't rocket science -- the #1 guy in NIL deals is the Heisman trophy winning QB at Alabama -- getting a little over 900k a year. If Bryce Young is only pulling in that for NIL, while having deals with a ton of national companies -- a Tennessee QB who hasn't played a snap will pull in a small fraction of that, yet you are convinced he will pull in twice the revenue as Young?!?! That seems logical to you?

The other weakness in the idea that they can sell enough merch to cover these costs is that is one player ... needing to sell 400K T-shirts a year. But that ignores that they will have other players who will need to sell T-shirts. Unless they start selling stained wife beaters there is no way UTjr fans are going to buy millions of T-shirts or other merch every year. I kid, I kid (on the wife beater part).

 

[NewPhoneWhoDis]

The other weakness in the idea that they can sell enough merch to cover these costs is that is one player ... needing to sell 400K T-shirts a year. But that ignores that they will have other players who will need to sell T-shirts. Unless they start selling stained wife beaters there is no way UTjr fans are going to buy millions of T-shirts or other merch every year. I kid, I kid (on the wife beater part).

I think he believes the profit margins are 100% on merchandise sales, when the reality is, the profit margin will likely be in the 15-20% range. So there is no chance ANY player in college football is going to make millions of dollars for someone. The elite are only there 3 years -- you'd have to sell an astronomical amount each and every year they are in school.

As I said in the other post -- IF it were as easy as making $8 million off merchandise -- Companies would be lining up at Bryce Young's door to sign him to a merch deal.