Valentines is a retail holiday. You go to a restaurant where they pack you in like sardines and give you a pre-decided menu. If I wanted the POW treatment, I would have fought in WW2. My wife and I generally go out to dinner the day after valentines and enjoy a real romantic dinner void of the BS. On Valentines itself, we'll grill some steaks, open a nice bottle of vino and curl up on the couch.
If your spouse demands the princess treatment on the day itself, well...............that's your business.