We go to 12 next year, and the bowls are still incredibly popular, believe it or not. For 2022:
- Over 100 million people watch a non-CFP bowl game. That's an amazing number. In 2022, there were 45 regular season games that had over 4 million viewers ... a number important for marketing value. In 2022, 13 non-bowl games had over 4 million viewers.
- The bowls are in the top 3 revenue generators for ESPN which owns a majority of bowls. The day will come when that revenue will be shared with the players.
- As you indicate, the coaches love the 15 practices.
- The players love the vacations, and it's a chance to set the spring depth chart.
- The parents get a paid vacation for 4, including swag worth a couple of grand each. So it's fun for them.
At the end of the day, even as people opt out, a majority want to play, they make money, and they are some of the most watched sporting events of the year.