Now we are getting somewhere. I've stated a few times I am just shooting from the hip ... that's how one forms ideas. I'm open to listening to what you have to say and learning from it if you make sense. You should try this.
There is going to be a discussion about paying players at some point. Hell, it's here. SCOTUS in Alston guaranteed that.
I see where you are coming from with the "profit" v. "revenue." I'll think through that. What I was thinking is that you have at least two conferences that are about to double their revenue. Even the B12 is going to get more than they were before. Before they start spending all that increased revenue, perhaps they should consider spending it on an expense they need ... the athletes or the labor. If they don't, SCOTUS is going to make them. So throwing up their hands and saying we are broke all the while signing multi-billion dollar deals isn't going to work.
As for your profit v. revenue, we agree that profit = revenue - expenses, I assume. Can you agree that the labor that produces the revenue needs to be an expense? I mean if the schools aren't having to even pay their labor and still can't make a profit, seems like they aren't running a good business.
I have to look at what I pay my employees when we set our budgets every year. I'd argue that once they get it into their heads that they are going to have to finally pay for the labor, then they have to figure out what other expenses to cut. Maybe coaches salaries (although they are often paid out of other funds), or administrators, or facilities (again often paid out of other funds). But, as SCOTUS said in Alston, fixing the price of labor at zero isn't going to work.
Here is a good breakdown on expenses for a major school ... this site is great:
Sportico is maintaining an interactive, real-time database that tracks the official balance sheets of public FBS university athletic departments.
www.sportico.com
That's Florida. Let's look into this to see where that money could come from to pay the labor. I looked at Buffalo and App State, totally different scenarios. How do you do this so it works for both levels of teams?