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Netflix Is Suddenly A Player For NBA, UFC, Other Live Sports Following $5 Billion Deal For WWE RAW
Netflix is officially a player in live sporting events, a fray the streamer was previously reluctant to enter. Tuesday, Netflix announced a 10-year, $5
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"Netflix is officially a player in live sporting events, a fray the streamer was previously reluctant to enter. Tuesday, Netflix announced a 10-year, $5 billion agreement to stream WWE Raw beginning in January 2025. Raw has aired on USA Network since 2005. Netflix has the option to cancel the 10-year deal with WWE after five years and has the option to extend the deal for an additional 10 years, according to a filing from WWE parent company TKO. A $500 million annual average is the most aggressive sum any broadcaster has invested in professional wrestling. Netflix is all in on WWE. And perhaps live sports."
New model for Netflix and once the infrastructure is in you have to think they are going to move into other avenues as well like the NBA, NHL or MLB if they can land any of them. Live sports are definitely a way to get subscribers.