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Don’t agree it’s it’s the best time slot for Viewership considering more games are on at noon. But I do agree This is a good time to give it a test run If it’s going to happen.
More games are on at Noon, but there's never a marquee game on, unless it's on Fox, because that's how they've wanted it the last 3 years since getting right to the B1G. You have to throw away the Fox game in this scenario since it's on Fox. In a typical years, there's a couple crappy B1G games, a couple crappy ACC games, maybe one SEC game, and then G5 games. Just look back at the schedule the same week last year. You don't want to be going up against a game like UGA/UF if you're trying to maximize viewership.
And look at the slate this year, UF/UGA is on at 3:30 and ND/Clemson is on at 7:30. Fox making this their Noon game is absolutely the right decision to try and maximize viewership. They've built their whole marketing campaign around having the best Noon game. And it usually delivers as far as ratings.