It's a little of this and a little of that.
As an Iowa State fan, the Cyclones have been a really fun team to watch since 2017. They literally have a chance to win or lose against every team on their schedule and have won more than they have lost and have been a solid upper level Big XII team since 2017 (including 2020 and 2024 CCG) with the exception of the 2022 Dud season where they finished last in the conference.
Under Coach Campbell, ISU has won in every Big XII Stadium in which he has led the team including @ Oklahoma and @ Texas before they left and vs. new additions @ Cincinnati, @ BYU, @ Houston and @ Utah. He is yet to coach @ UCF, @ Colorado, @ Arizona or @ Ariz. State, but they are coming up sooner or later.
As for Bowls, they are not fun for Iowa State. Usually playing up against better teams, and ISU has not been up for the task - with the exceptions of the 2017 Liberty Bowl win vs. Memphis and the 2021 Fiesta Bowl win vs. Oregon. Hopefully, the Cyclones can beat Miami (Fla.) on Saturday to change my mind a bit about this. Who knows?