fwiw, there's a reason why the ACC is behind the other conferences in revenue, despite the ACC technically having a presence up and down the eastern seaboard. ACC has a disproportionate amount of smaller, private schools (which is why ND prefers the ACC over the Big Ten, btw) and those schools tend to not have as big of a following as big state schools. You can also argue that Georgia Tech, despite being a state school, has more in common with the private schools of the conference than the public schools due its academic profile + fan following.