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We agree with adding just two 4 corners. In a perfect world the B12 would add 2 and wait for the ACC (which yes could be in for Over a decade) to add schools. In no way shape or form is Memphis the biggest basketball brand that’s realistic for the B12 to add. I‘d argue the Memphis bball brand may not even be top 5 of who the B12 can realistically add.
There is zero reason for the B12 to start loading up on G5’s. Hell you Could make an argument the only team the B12 would have solidly added today is BYU. I’m sure there is some irritation that UCF, Houston and Cincy were added given what we know today with the PAC and ACC.
After Arizona, out of the schools that have football and basketball, Memphis basketball is a bigger brand than any of them on the bball or football side IMO. Obviously, if you're looking at Gonzaga basketball, that's way bigger. Who's a bigger football/bball brand that the Big 12 could add? I'm not including Oregon or Washington in with that.
I agree the B12 shouldn't load up on G5's. But Memphis isn't your typical G5 team. And I would agree knowing what we know now, adding UCF, Cincy and Houston, in hindsight looks like an error, but adding them gave it some stability and you could argue the stability now is what makes them attractive from a realignment standpoint.