Men with beer bellies are more attractive to women

That is another thing you are wrong about.
ok so what do they sell in a gym? What are the people in the gym buying?
 
I'm wondering about the sample of women used in the studies. I'm betting there would be different results whether the study was done with women in a Florida trailer park or women on Fifth Ave. in NYC.
 
Access to the equipment.
that's included in a membership

do they charge extra for each use when you are in there?
 
You don't really understand retail, do you?

Crowds attract crowds. They want their gyms full

Disagree, they don't give a shit if their gym is crowded, they just want the membership money

sure it's nice if their equipment gets used, but they aren't making any additional money just because someone is in the gym

also, most people dislike full gyms

Not arguable, so I won't. You stay in your lane, I'll stay in mine.

the fuck does that even mean?

I am just going to say I won because you aren't even making sense.

I know retail, you know nuke plants. I refuse to argue the point.

I know gyms. Gyms aren't exactly "retail"

That is another thing you are wrong about.

ok so what do they sell in a gym? What are the people in the gym buying?

Access to the equipment.

An exercise in futility...
 
that's included in a membership

do they charge extra for each use when you are in there?

No, but they want you as a repeat customer. Selling you a membership is getting you to go there. The experience they provide is what gets you to keep coming back. No retail business makes it on one time customers.*

* except funeral homes
 
If the gym is full, they can build a second
They've built 2,000.

Look, I understand what you're saying, but I had access to a conversation with an extremely high-level executive at PF. The actively try to figure out how to get people who won't use the gym to sign up. It's a large part of their business plan.
 
No, but they want you as a repeat customer. Selling you a membership is getting you to go there. The experience they provide is what gets you to keep coming back. No retail business makes it on one time customers.*

* except funeral homes
but you don't need to go there in order to give them business.



Your New Year's Resolution was to workout three days a week. It's halfway through the year and you've only been to the gym three times, total. Don't worry. Gyms like it this way. They're one of a few businesses that actually benefit from low attendance.

A mix of consumer psychology, architectural design, economics, and tons of free food (Pizza Night, anyone?) explains how gyms purposefully attract the right kind of customer: Someone who will get excited enough to buy a new membership, but not so excited that they actually workout all that often.
 
If the gym is full, they can build a second
if they sell memberships they can build a new gym...they don't actually need people to workout to get money from them
 
Does that make us BFFs?!
Friends Hug GIF by MOODMAN
 
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