Men with beer bellies are more attractive to women

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Oh, Oh! I wanna be the black one!
 
Coincidentally, War's tune Why Can't We Be Friends is playing as I type this.
 
They've built 2,000.

Look, I understand what you're saying, but I had access to a conversation with an extremely high-level executive at PF. The actively try to figure out how to get people who won't use the gym to sign up. It's a large part of their business plan.
I would sell your stock. That's a good plan if you want to go out of business. And next time you see this guy, tell him I said so. Looking for new customers is definitely a major part of any business. It creates a larger pool from which to gain repeat customers. The old adage in retail is that it costs 26 times more to get a new customer than to retain an existing customer.
 
I would sell your stock. That's a good plan if you want to go out of business. And next time you see this guy, tell him I said so. Looking for new customers is definitely a major part of any business. It creates a larger pool from which to gain repeat customers. The old adage in retail is that it costs 26 times more to get a new customer than to retain an existing customer.
that's fine, but a new customer to a gym owner is just someone who signs up for a membership

like I said, they aren't buying anything once they are in the gym
 
if they sell memberships they can build a new gym...they don't actually need people to workout to get money from them
Not only that, but the more people that actually show up to work out, the more maintenance/equipment costs go up.
 
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Not only that, but the more people that actually show up to work out, the more maintenance/equipment costs go up.
the Planet Money episode I posted gets into that...

I thought I had heard it on Freakonomics too, but basically the same idea
 
that's fine, but a new customer to a gym owner is just someone who signs up for a membership

like I said, they aren't buying anything once they are in the gym
And when the membership expires?
 
I would sell your stock. That's a good plan if you want to go out of business. And next time you see this guy, tell him I said so.
Unfortunately, he sold his $3+MM home in town last year and I'll likely never see him again. Too bad as I'm sure he'd have been very interested.

lolz
 
And when the membership expires?
someone else will buy one.

using the membership doesn't put more money in the gym owners pocket.

sure, retention is great and all...but there will always be another customer who has the idea to join the gym and get in shape...and not do it after buying a year long memberhsip
 
someone else will buy one.

using the membership doesn't put more money in the gym owners pocket.

sure, retention is great and all...but there will always be another customer who has the idea to join the gym and get in shape...and not do it after buying a year long memberhsip
Just stop. Despite what you've presented, and the fact that I actually know what the founders of PF intended, junior here knows more about it than anyone because he managed a hardware store in Wisconsin.
 
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Just stop. Despite what you've presented, and the fact that I actually know what the founders of PF intended, junior here knows more about it than anyone because he managed a hardware store in Wisconsin.
First job WAS in a hardware store, but I was in retail management and or ownership for 31 years. My bonafides are golden.
 
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First job WAS in a hardware store, but I was in retail management and or ownership for 31 years. My bonafides are golden.
how many memberships did you sell?
 
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