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Oh, Oh! I wanna be the black one!
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Oh, Oh! I wanna be the black one!
I'm doing all the heavy lifting...you could help some
your opinion doesn't mean squatMy opinion carries weight.
I would sell your stock. That's a good plan if you want to go out of business. And next time you see this guy, tell him I said so. Looking for new customers is definitely a major part of any business. It creates a larger pool from which to gain repeat customers. The old adage in retail is that it costs 26 times more to get a new customer than to retain an existing customer.They've built 2,000.
Look, I understand what you're saying, but I had access to a conversation with an extremely high-level executive at PF. The actively try to figure out how to get people who won't use the gym to sign up. It's a large part of their business plan.
that's fine, but a new customer to a gym owner is just someone who signs up for a membershipI would sell your stock. That's a good plan if you want to go out of business. And next time you see this guy, tell him I said so. Looking for new customers is definitely a major part of any business. It creates a larger pool from which to gain repeat customers. The old adage in retail is that it costs 26 times more to get a new customer than to retain an existing customer.
Not only that, but the more people that actually show up to work out, the more maintenance/equipment costs go up.if they sell memberships they can build a new gym...they don't actually need people to workout to get money from them
the Planet Money episode I posted gets into that...Not only that, but the more people that actually show up to work out, the more maintenance/equipment costs go up.
And when the membership expires?that's fine, but a new customer to a gym owner is just someone who signs up for a membership
like I said, they aren't buying anything once they are in the gym
Unfortunately, he sold his $3+MM home in town last year and I'll likely never see him again. Too bad as I'm sure he'd have been very interested.I would sell your stock. That's a good plan if you want to go out of business. And next time you see this guy, tell him I said so.
someone else will buy one.And when the membership expires?
Stick with the nukes.someone else will buy one.
using the membership doesn't put more money in the gym owners pocket.
your opinion doesn't mean squat
Just stop. Despite what you've presented, and the fact that I actually know what the founders of PF intended, junior here knows more about it than anyone because he managed a hardware store in Wisconsin.someone else will buy one.
using the membership doesn't put more money in the gym owners pocket.
sure, retention is great and all...but there will always be another customer who has the idea to join the gym and get in shape...and not do it after buying a year long memberhsip
I mean, it's still a bit of a strechIt will do in a crunch.
First job WAS in a hardware store, but I was in retail management and or ownership for 31 years. My bonafides are golden.Just stop. Despite what you've presented, and the fact that I actually know what the founders of PF intended, junior here knows more about it than anyone because he managed a hardware store in Wisconsin.
how many memberships did you sell?+
First job WAS in a hardware store, but I was in retail management and or ownership for 31 years. My bonafides are golden.
How many gyms?First job WAS in a hardware store, but I was in retail management and or ownership for 31 years. My bonafides are golden.
It was an upsell from core product. Conversion rate was 10+%how many memberships did you sell?