I guess ... you are more concerned with a team that left your conference over a decade ago, you have beat them at a 2-1 rate since forever, than seemly a very special game against an equal team played at a neutral location that people from both sides travel to?
Damn, I guess this is why Michigan/ohio state is so big. Any controversary will draw 4,000 replies on a thread from people who are associated with so many teams. Alabama/Auburn, Army/Navy, Harvard/Yale and Florida/Florida State know who their rivals are. Texas/Oklahoma seems pretty special as well. If Michigan went 1-11 with their only win being against a ohio state (who was also 1-11) it would be a good season.