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The chart is mislabeled. The ranking is viewers not bodies in the stadium. Point awarded to Nebraska.
It is.
IMO Nebraska (being as bad as they've been) never comes in 16th in viewership if they were still in the Big 12. There's just not enough population for Nebraska, Iowa St, Kansas, Kansas State, Oklahoma to support it.
Yeah Nebraska's a national brand and a blueblood, but they're irrelevant in the big picture. Since they're not even a Top 25 team they need the Big 10 footprint to get that kind of viewership.