I can see that. But I'm afraid what the networks and/or streaming folks are willing to pay the "good" money for are the matchups that are more attractive "everywhere"...which means there needs to be a more attractive brand playing. I'd say there are really only these categories.
Marquee brand vs Marquee brand - HUGE viewership
Marquee brand vs non Marquee brand but decent team - Not HUGE but enough viewership to pay up for
Non Marquee brand but decent team vs Non Marquee brand but decent team - Decent viewership
Marquee brand vs Non Marquee brand but NOT a good team - Again, Decent Viewership
All the others are only worth discounted offerings.
This is kind "duh" as my grandkids say, but I'll say it anyway. The more inventory a conference has in the top three categories, the larger the financial offering. If it more heavily weighted in the bottom categories, the less. If it is only us die hard CFB fans that are watching, that doesn't move the needle enough for those entities to fork over large amounts of cash. The K-State/USC game is much more likely to draw the eye of a casual B1G fan in Zanesville, Ohio. K-State/Arizona, not so much.
It sure looks like the more "marquee/brand" names a conference has the better the financial offering will be. And not just to the PAC. The freight payers want an inventory of a lot of those 4 million viewer games that
@WhosYourDawggy posted the article about.
Hell, I hope I'm wrong but it sure looks like that's the way it is going.