But the reason I cannot find a link for you is because there are no other sporting event that happens at 9 am in a time zone full of that time zone’s athletes. Kind of oxymoronic finding a link for an unprecedented event isn’t it?
I am not wrong, the start time is because of money in a way but that money isn’t because of current events. It is a wrongful calculated risk that starting at 9 now with gain equity. Larry Scott and the tools that employ him think exposure means money except that said exposure isn’t really exposure. Take Pac 12 after dark for example, it reaches the same audience as MACtion which isn’t what a P5 conference should strive for. Let alone the top ranked team in the conference’s first game is going up against the biggest game of the college football season.