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Ok….many times commercials spark my marketing schooling and get me on a rant. Roughly half the time I can make a cogent argument either for or against what they are trying to clearly communicate with the commercial.
This one is a huge against. My immediate take away….IKEA now sells Arnold Schwarzenegger size robotic nanny bears, in which case I will take two, I don’t care the costs. Anything short of that is a giant fail.
If you’ve watched this enough previously ask yourself this….do you remember any furniture from this ad?
The only take away is they sell muscular nanny bears now. Nothing else would make sense. What a piss poor commercial.
I don't know what they are trying to peddle, but fuck them bears if they ain't putting the furniture together.