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There is one significant difference among the three. The B1G's per school revenue is and will be closer to the SEC's than the ACC or the PAC 12. The B1G probably won't be #1 after OU and Texas join the SEC, but they won't be as far behind as the other two.
The new media rights contract is still a couple years out. There is time for Nebraska, Penn St, and Michigan to get more competitive with Ohio St.
They don't necessarily even need to beat Ohio St, but they need to get better enough to get into NY6 bowls and eventually better enough to get 2 or 3 teams into an expanded play-off.