Is that really true? Pac12 Football has been a dying breed for decades. The sad thing is, the West Coast definitely has the population to have great viewership and ratings but no one on the West Coast with the exception of posters on boards like this watch CFB. It just doesn't have the same love it gets in the Midwest, Southeast, or Great Plains states. This is why the Pac12 is pushing to get games earlier so that they can have East Coast fans tune in to watch their games. They wouldn't have to do that if the 50-60 million people on the West Coast actually watched college football.
The Pac12 has the least number of appearances by Power 5 leagues:
College Football Playoff - Wikipedia
He had the #1 recruiting class coming into Oklahoma. Compare that to USC who has the # 37 recruiting class. Unless he can conjure up some Pete Carroll type magic, USC is BY FAR a harder to place to win than Oklahoma right now.
The big inter-conference game against Notre Dame will also be harder since Brian Kelley has Notre Dame consistently contending as a top 15 team. I will say the Pac12 South is bad but will these games get enough attention to draw television views, recruits, and get the media behind you to help you make a playoff game?
Even under Pete Carroll, USC had to travel a lot to play other programs across the country to help gain relevance.
From a football perspective, this is a down grade. Oklahoma was in a far better position to compete for a title versus USC, even going to the SEC. SEC is a little down right now with the exception of Alabama, Georgia, and Ole Miss. This is why Auburn, Florida, LSU, and others have had coaching changes over the last two years. Oklahoma was in a great position to make a splash early in the SEC.