See, I see it differently. The kids are going to want to compete. I know that the kids were keeping score in the soccer league Ham played in the last two seasons. Coaches only tracked the score to prevent games from turning into beatings.
Coaches should be teaching, and winning comes as a byproduct of that. If the players are focused on getting better at their game, they'll improve, and the team will improve.
Unless you're in a position where you're held accountable for your wins and losses, winning shouldn't be your (the coach's) focus. The kids will care about it, certainly, but it should be more important that all your kids got better and are coming back next season than you went 12-0 and won the 8-year-old baseball league.
All-star tournaments, knock yourself out. Put your best players in their best spots, and play to win. Town ball games, where everyone has to get on the field and has to hit? Put the kids in places where they can succeed and let them play.
Not advocating for the uncoordinated kid who can't run to play the most at shortstop in a town ball league, but give him a shot there if he asks to do it. If he just wants to play right field and pick dandelions, let him do that. At the end of the day, if my town ball team doesn't win a game, what's the worst thing that happens to me? I don't get asked to volunteer to coach again?