Doesn't this just become a math issue? I mean if Fox thinks they can get better numbers at 7pm, then they will do that. Fox's noon numbers are great when tOSU plays, but not so much for others. The first thing that matters is the match-up ... the SEC has way more inventory than the B1G. Do we really know which times lot drives more numbers? I can't imagine that Fox would purposefully put the best games at an non-optimal time slot.
As a fan, I hate noon starts. They suck. You just can't get the tailgate action going that early like you can when the game is at 3:30 or 7:30.