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NASCAR people are batshit crazy and plan their family vacations around races to spend time in places like Talladega in their RVs. They spend huge cash to watch cars go around a track and make unbearable noise.
Not going to lie build it and they will come. Now if you don’t make it a fun environment they may not come back but the NASCAR people know how to put on a show and they know their audience. New track and new location will definitely be successful in the beginning.
That's a fact.
When I was in Biloxi for a few years we went to Talladega a couple of times. I saw more titties flashed on the turn there than I ever saw at a Van Halen concert.