Market-wise, there aren't any schools outside ND that increase the pie now. Having NYC, Chicago, and LA within your umbrella kinda limits future growth options.Who other than ND makes the B1G's very big pie bigger, per team? ND for sure. After that there is no one left. You guys might do some West coast stuff for logistics and a long term investment, but I don't see the value beyond ND.
Logistically, the layout doesn't make sense as is though. Colorado and Washington make sense because the Seattle and Denver markets are still quite large. Big schools, quality academics, etc. Everything fits there.
That leaves a 3rd and 4th school. Utah is sort of similar to Colorado and Washington, but worse in basically every aspect in terms of appeal. Stanford is a possibility. San Francisco is a massive market, and their academics is top notch. Fits well with the B1G agenda. Oregon doesn't bring much in terms of market, but their brand is at least sizeable...plus the Nike connection doesn't hurt their cause. Cal kinda doesn't bring much of anything aside from academic prestige, though an argument can be made that they are also San Fran market.
I don't know what schools will be on the target list or when the B1G will act, but I am pretty certain they won't stop where they currently are for very long.
ACC may be the next to break. Floodgates may open if Clemson and FSU make a dash to the SEC or even if there are leaks that they are interested. It would start the wheels turning for all the other schools.Because I don't think the ACC or ND get out of the GOR right now. So I think the B1G is done until they can raid ND and ACC schools.
Frankly, I always thought that conference would be the next one to fracture after the B12. I always sort of considered the PAC untouchable and on their own little island. The ACC's GOR is pretty air tight, but if enough members exit, it could be amended.