It adds $20 million a year, that's it. A lot has happened to basic cable since 2014, like they lost half their subscribers. Also, Rutgers was a way bigger deal ... the B1G picked up New Jersey and more importantly the entire state of New York with Rutgers. Markets have zero to do with being blue-blood or not ... just being there is all that counts. Hence, Rutgers.
I didn't say it wouldn't add money to the pie. The question is does it add $200 million to the pie. I doubt that unless USC gets back to the USC of old, which they might do. UCLA has a lot longer way to go. As for TX and OU, they already have high ratings, especially OU. USC and UCLA do not. In other words, UT and OU drive their own TV numbers so when you add in Bama, UGA, AU, LSU, ATM, UF, and the top TV viewership teams of the SEC, you get a huge multiplier you don't get with USC and UCLA.
The number of people watching will be more from the existing B1G teams, not USC and UCLA. UCLA's biggest game in a decade was the LSU v. UCLA game, and it was because of LSU, not UCLA. Don't get me wrong ... tOSU v. USC/UCLA will be watched big. As will UM and PSU. It will drop dramatically after that. No one will care about Purdue v. UCLA, or even Wisky v. UCLA or Iowa v. UCLA. Nor for that matter, USC v. Purdue. Whereas at least OU and TX fans will watch OU v. Vandy, or TX v. USCjr.
I know it is going to add $20 million. Or at least that is what this article says and it's pretty detailed.
So a way to calculate a conservative UCLA-USC impact for LA is as follows: keep the in-footprint and out-of-footprint fee estimates at $1 and $0.39, assume that BTN will receive a similar percentage of penetration in LA as it does nationally (54.3/122.4=42.7 percent), and assume that that 42.7 percent all already had BTN at the out-of-market price (so going from $0.39 to $1). That gives 42.7 percent home penetration * 5.73 million homes = 2.45 million homes, which multiplied by $0.61 is $1.49 million extra per month, or $17.9 million extra per year.
I was being generous when I said $20 million.
Going from the out-of-footprint per-subscriber fee to the in-footprint one even for just Los Angeles would massively boost Big Ten Network.
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