I read that article. Totally ignorant. I mean cringe-worthy bullshit.
"Their top preferred destinations? The Big Ten and the SEC."
No shit, Sherlock. The question isn't whether people want to get into the P2 but whether they have the value to be allowed into the SEC and B1G.
Now, a few things to consider while considering conference expansion candidates for the Big Ten from the ACC:
- AAU membership has historically mattered to the Big Ten
This is true for the B1G, not the SEC. AAU - Miami, Duke, UNC, UVa, Miami. I think that's it.
- Media markets matter. The Big Ten is accumulating markets for the next round of media rights negotiations.
Yeah, no they don't. Only a moron writing for the Rutgers Wire would think that. Everyone knows that isn't true. They literally just picked up Oregon and Washington, which are not exactly booming markets. And the media market value drops every year.
- National brands and fan bases matter to the Big Ten to enhance these media rights
Again, thanks, Captain Obvious. They matter to the SEC, too. Uh, Texas and Oklahoma, anyone?
- Redundancy of market. Outside adding USC and UCLA, which were a package deal, the Big Ten has avoided adding schools from the same market(s). That means ACC program Pittsburgh, while in a top 20 national market, wouldn’t be a candidate because Penn State already provides that market.
Finally, something that might actually be true. Except Pitt isn't a candidate because they suck, not because they are in a redundant market. A better example is that Clemson and FSU are in markets the SEC already has. But, again, market isn't driving the bus here.
Pointing out how stupid the writer is isn't difficult, but she tees this up for us about Clemson:
If the Big Ten is looking to add two more programs, Clemson is probably out (not a big enough media market). But if the Big Ten is looking to get to 22 or even 24 programs, then Clemson is in a very good spot. What works against it? It isn’t an AAU member. But if it is willing to become a member, Clemson could greatly enhance its resume for the Big Ten.
First, not being a big enough media market doesn't matter. They are a way bigger national brand and their TV viewership - what really matters - is better than anyone other than FSU and ND. And, she's wrong - Greenville-Spartanburg-Asheville-Anderson is the #36th largest TV market which is pretty good, if it mattered.
Second, she actually says,
"is willing to become a member [of the AAU]" as if that is something one decides they want to become and viola, you re in. It's one of the most exclusive organizations in the US for academia, and you don't just decide you want in. You have to have all sorts of requirements that takes decades to accomplish, if you can. For example, UGA has been held out of the AAU for years because they don't have a medical school in Athens. They are about to open one, and it has taken 30 years of politicking and hundreds of millions of dollars to pull off. Even then, there is no guarantee of AAU membership.
Duke - she writes this whopper:
"With conference expansion being all about media markets first and foremost, Duke is in a good spot. It gets great television numbers and have a loyal fan base." LOL, it's not about media markets, and Duke's TV numbers are horrible. The only one worse in the P2 would be Vandy.
FSU -
There is also the potential to get the Big Ten Network into the northern half of the state. The Big Ten higher-ups would like that. The BTN is already in the entirety of Florida. Now, they might get more money per subscriber, but she doesn't know that.
GaTech -
Georgia Tech would bring a growing Atlanta market, and if the Big Ten wants to expand into Florida, would provide a geographic foothold into the region. Yeah, Georgia Tech, the gateway to Florida. You know, all those Nerd almums that live in Florida - there's dozens of them.
Miami -
"In fact, Miami’s football following is probably top-five in terms of a national brand." JFC, in what world is Miami a top-five national brand - at least since the 80s and 90s.
UVa -
And while football isn’t a powerhouse, it can be argued that Virginia is a stronger program than Rutgers (and possibly Maryland) was when they entered the Big Ten in 2014. It's like she has no idea that what drives CFB economics today is different than what drove the B1G to pick up Rutgers in 2012-ish.
What a maroon. And, exactly why did you post this wonderful article?
It's funny, I read this article the other day and almost posted it and ripped it. But, it was so stupid I decided no one would even read it or post it here. And, yet, here we are.