
Amps aren't "sexy". You never see a picture of an amp in the media, just a picture of a Strat or LP. They're not colorful and are placed in the back. Essentially, they're an afterthought, but are responsible for the majority of the sound/tone.
I used to own a re-issue of a Fender DeluxeReverb ('65). Pretty much the best amp I've ever found for playing solo jazz guitar.