That's why you're your stuck being a middling team with no real shot at getting better. The school knows they will fill the stadium to watch your team lose.
USC knows that if they lose...they're going to lose a lot of money. Being willing to pay for an average to below average product doesn't make you "better off".
Having it made in LA is far different than having it made in Oklahoma.
lol
You really think that someone making $15 million per year is dealing with crowded streets, etc. Go visit Malibu, Manhattan Beach, Beverly Hills, etc. and tell me all about the crowds, etc. those people are dealing with or how "paved over" things are.
That might be an issue if Lincoln Riley were being hired to run a big tech company. Fortunately for USC, that's not what they need him for. Oh, and you know what industry isn't leaving...the entertainment industry. Guess what industry he'll need for any marketing opportunities he may want and will be enlisted for NIL.
Heck, the premiere film school in the country is at USC.