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You'd be alright if you stayed in the Big 12. You won't be alright in the SEC. Take 2023 for example -- in the Big 12, Texas would have the #1 recruiting class for football and they'd have more 5 star recruits signed than the rest of the conference combined.
Unfortunately for them -- two teams finished with better recruiting classes -- both of them in the SEC and both of them signed more 5 star recruits than Texas. Hell -- Alabama signed TWICE AS MANY five star recruits than Texas, which is absurd, because it isn't like Texas signed 2 or 3, they signed 6 five star recruits. Bama though signed 12.

Seriously though.. Bama had a MUCH more talented team a year ago heading into Austin and barely beat us with a late FG.. A team that had the reigning Heisman winner.. A team that had the #1 draft pick and the #11 or so Draft pick in Gibbs.. they put up 20 pts that game.
UT is going to be fine in the SEC, the base is more riled up about playing in bigger stadiums with rabid fans. Hope you remember all those bluechip 5 stars Bama has when we beat them in September..
ROI? lol those guys just love having their names across buildings and facilities lol. It's Joe Schmo's like me that are funding NIL for the roster.. I donate $25 a month to Burnt Ends and I donate $25 towards the Texas One fund per month.. Sure that isn't BMD but when you get a few thousand fans like me donating, it really makes a difference.What gets me is those BMDs are savvy business guys for the most part. But they really don’t seem to care about their ROI when it comes to their beloved rusty cows’ performance. Same for the agnuts. Both keep forking it over though.
Up to this point we haven't lost a player because of NIL