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No personal knowledge of this, but what appears to have put the breaks on the crazy money we heard that ATM was throwing around, and that we know UTjr and UF were throwing around, is this:i'm sure there are players that staffs will go all in on so much that they would pretty much get the ok for whatever number it takes to get.. I think UT has that player in it's sights for this class (Colin Simmons)
ou is doing some work with getting Jackson and stone.. And who knows about the other DE that seems like a ou/UGA battle
1. It immediately affected the locker room. People there for 4 years were getting way less than some 11th grade kid who had never played a down. This was an obvious situation that was going to happen. It's one thing to be happy with someone making bank because they have a huge social media following - they earned that. It's another thing when someone gets a ton of money for just showing up when that is all they did, too.
2. The donors realized that it just wasn't a good ROI. Those of us who have followed CFB know that some of the best HS QBs, as an example, fail. Tate Martel, anyone? The list is long and undistinguished. Can you imagine trying to estimate the success rate of OL? That's why UF backed out of their deal ... who could justify 13 million to a kid who likely wasn't going to be that good (most QBs aren't that good).
3. They saw that people coming to your school because of money only don't buy in. That's why ATM lost half their class - I kid, I kid. Seriously, though, culture fit is as big a thing as raw talent. Teams that win NCs have great culture and chemistry. It's why teams that win often have older players. Even 26 year olds. We see it in CBB ... the one and dones win every now and again, but teams with kids with good culture and older players win more often.
The market will work its way out. Hell, in 4-6 years, all players will have had the opportunity to get NIL coming in, so number 1 above will be moot, for the most part.